Marketing & Human Behaviour

Here is a great video from Terry O’Reilly that should not be missed. It is an excellent testimony to how observant and creative some marketers are when it comes to understanding what does or doesn’t sell. Making products that are too easy or pain free can mean people just won’t buy them because they (we) are used to a specific pattern/paradigm. Take a few minutes to drink in these insights that Terry shares – they’re brilliant.

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