Chips of Ingenuity – And, You’ve Got It Too!

Everywhere around us lies the evidence of astounding feats of ingenuity.  Do you see it – I mean really see it – and appreciate what it took to get it in a useable state?  I am so often awed by the mechanics that we have created in the world.  Living near my city’s airport, I often stop to watch the huge planes fly overhead and usually end up with a dropped jaw and a flurry of goosebumps because they are close to landing and flying pretty low.

Everything is in evolution to a higher state; as we evolve, particularly our awareness that we need to lighten our leadened imprint on this world, our machinery follows too.

I saw this short video and wondered as I watched it – who thought of this?!!  … It’s one thing to have a concept/idea in one’s mind – it is a totally different matter to make the damn thing work!  : )   It’s pretty neat to see all the components involved in making something we take for granted.  People had to assmeble all the belts, bolts, screws and pipes together, hoping it would work and, after much time and effort, it did!  Then came the kinks and knots to work out.  And that was done.   It’s a good metaphor for seeing the end result of something – someone thought of a way to make something better, came up with a plan, built it, refined it and, if they’re really plugged in, always gives room for it to evolve.  We all have our own pool of ingenuity – just need to trust it and keep taking small steps in the direction of that vision.

When you grab a bag of chips at the store, think about the miracle (someone’s mind!) that brought it to you.  Enjoy!   (oh, and pass the dip, will ya?)

 

Pretty cool eh?   : )

Is Happiness Really Conditional?

I’ll be happy when…..  It seems that this entire mindset is really about the inability to accept things as they are.  If we could stop striving to get more (empty, unfulfilling) “stuff” – often at the expense of our own health, and the health of the planet – how would that change our personal and global world?  

Watch this great talk and I hope it lights up some aha’s for you too!

Have a great day,

Nancy

Some Great Advice On Running A Business

Barring omnisicence, and access to a plethora of brilliant business folks that you can hang out with in your town, we need to look for ways to keep growing, adapting our mindset, and having access to how others have found the business success we would also like to experience. 

Today’s post is a series of videos from Derek Sivers who created and ran CDBaby, a much-loved online cd distribution store.  A few years ago, I actually bought a cd from CDBaby and was so delighted with the message they sent that I replied with glowing feedback.  I enjoyed the unique, uplifting and funny approach they took and also appreciated the marketing lesson that came with it.  It’s quite interesting to hear how CDBaby came into fruition and grew exponentially.

So, without further ado, take a few minutes and check out the video and the ones that follow.   There’s a lot of (humble) wisdom to benefit from.  : )


Have a great day!
Nancy  🙂

ps:  after you’ve watched what you want, come back and check out the remarkable thing that Derek did with his company!

Rooting Back To Intention

Sometimes, it’s easy to get caught up in other people’s opinions – to the point where it silences the voice.  That happened to me.  Is that a bad thing – to be quiet for a while and do some Soul searching?  No.  Always listen to your heart and do what you need to do to take care of your Spirit.  Silence will often rejuvenate and strengthen a wearied Soul.

No matter how far we get off course sometimes, we can always look for the original intention or initial desire to serve as a grounding anchor.

My spark-my intention with this site- was to share great ideas, systems, products, and occasional  inspirations/thoughts.  When I say I love/like something – I mean it – and want you to benefit from these discoveries.  Why?  Because it saves you time, energy and money and not everyone has boatloads of any one of those.  And, well, life is short – can’t get back time.

I’m not a guru and am not particularly interested in heading that way either.  I am a person who knows a few things and would like to help make the world a better place, so I hope you will keep an eye on the posts.  There may be something of value that can help you!

Good to have you here.  Please, share YOUR Light in the world,

Nancy

Creativity and Humour = Solid Branding and Sales

It seems to me that certain companies have made the connection between creative humour and increases in sales. They hire a team that understands how to do it (well) and leave the viewer with a memorable impression of the brand. When it comes to pets, who can’t relate to this funny scene….

Here is one of my favourites, but I must say that, after seeing it a couple of times, I still could not relay the name or purpose of the company standing behind the message. That’s a lot of bucks to entertain without getting the branding down. Granted, I am not American so was not familiar with the company name. I think they are doing a better job of getting their name across now though. Hats off to the actor who manages to convey so much in the few gestures he makes! : )

 

I think if we can spice up marketing with humour, people will laugh, relax and listen better. How can we use more humour in our messages?

What are your most memorable/indellible commericals? Feel free to post a comment below. : )

Insights on Global Balance – How Much Profit is Enough?

We get up in the morning and get ready for work. Maybe we are throwing on a comfy Nike t-shirt or perhaps a sharp-looking Liz Claiborne blazer. We spent the extra bucks for the brand value but what are we really paying for? In this video, which rocked my socks off, you will see where that t-shirt or blazer was made, the working conditions of the person who made it, and maybe consider all of these issues before handing over hard-earned bucks to the companies that create them.

It’s time to balance things in the world so that others might have a decent quality in life as well. I don’t feel great knowing that the person who sewed my Nike gym jacket had to sew it in 6 minutes (or else…), didn’t get to see their children (because they were working 10-14 hour days — 7 days a week!!!), couldn’t have a bathroom break when they needed it. The list goes on. One history (on Disc 2 of The Corporation) spoke of workers (mostly young women, and children) getting hit in the head with their supervisors shoe when they don’t do as they were expected to. Is that what we want for the people who we “share” this planet with? If you ask me, I want everyone to live well, have lots of opportunities to Love and care for their children, feel good about going to work, and get treated with respect and dignity.

How much profit is enough? Is it really necessary to spend so much on branding and marketing? Here’s an idea….

Why not pay the workers well and market their smiles? Why not show us how we are helping to make their lives better by buying these products?

How about a new mission for Corporations – A global vision for balanced profits?? Without it, without this shift, the system is nothing but a plundering one and world can no longer afford it – economically, spiritually or globally. There is a shift and we are all – best served in voicing our opinions to exact the change.

Check out this riveting video….

[pro-player]http://www.youtube.com/watch?v=H3m5lq9FHDo&feature=fvwrel[/pro-player]

Marketing & Human Behaviour

Here is a great video from Terry O’Reilly that should not be missed. It is an excellent testimony to how observant and creative some marketers are when it comes to understanding what does or doesn’t sell. Making products that are too easy or pain free can mean people just won’t buy them because they (we) are used to a specific pattern/paradigm. Take a few minutes to drink in these insights that Terry shares – they’re brilliant.

Welcome 2011

Well, it’s a new year and a time to evaluate what the rest of the year will look like. If setting a career goal is on the list, have a look at Jack’s video – he has a lot of good wisdom to share. I go through a lot of recipe cards for many areas but particularly notes, reminders, cues and sometimes…. even recipes! Try using them freely when learning something new or changing a habit….very helpful and inexpensive. More later but, for now, here’s Jack….

Recipe for Rejection

Greetings!

Life is not always easy. We envision something that calls to our dreams, hopes and heart. We go for it – give it our all. Dig in deep and keep going until there’s little left. Determination. We do bold things we have not done before, sometimes, often times, going solely on intuition – in spite of confusing, mystifying, perplexing situations. We grow in ways not always easy to see, but we grow – maybe enough to take a chance and express ourselves. Finally.
If the door slams shut when that happens, then the lesson is a poignant one. A disappointing one. But, an important one. The lesson of Rejection.

Get used to it, because in business (on and off line), there will be plenty of it. Great big bowls of it. What does one do with it?

Well, crumbling in failure is an option. Taste it once, for a minute. It doesn’t taste so great and we will soon figure out that what is in the heart is there for a reason. Often, passionately there.

Get up, and choooooose where to step next. Let that rejection fuel us into a newer, better place.

So, when there is rejection, whip up a “Keep Moving Forward” pie. Here’s my recipe:

1 c fortitude
1 c faith
1 c clarity
1 c Love and passion
1 c respect
1/2 c vision
1/2 c boldness
1/2 c forgiveness
1/2 c acceptance
1/4 c fun
sprinkle of sharing

Assemble and combine all ingredients. Shape into small columns (pillars) to hold up your dreams. Make sure to check on them often, particularly during quiet times of reflection. : )

So, there you have it. Keep moving forward, even when it’s foggy and you don’t see the way. You will. Business is slow – find ways to ramp it up. Ask for help. Don’t give up. Keep moving ahead.

Have a great week!
Nancy

The Age of Persuasion

I’ve discovered a radio show that is entirely centred around marketing – and boy oh boy! it is interesting. It’s called “The Age of Persuasion” and is a CBC production. I cannot turn it off when I (accidentally) tune in!! I’m making a point of going through the shows, one by one, to glean any insights I can about this rather fascinating field. I’ve often caught inside marketing stories about some of the huge players in the industry and marvelled at their strategies (or lack thereof). Of course, it’s always easy to listen to someone else’s experiences and chuckle at the errors ( just not our own!! ) ; ) Hopefully, some of the wisdom shared on these podcasts might very well improve aspects of your online journey. So, here’s to an interesting expedition! Let me know if there is anything that rocks your socks off in the comment box below.

CLICK HERE for THE AGE OF PERSUASION!

Wishing you great success, as always!

With Gratitude,
Nancy 🙂