Tag Archives: marketing

Creativity and Humour = Solid Branding and Sales

Posted on March 10, 2011 by

It seems to me that certain companies have made the connection between creative humour and increases in sales. They hire a team that understands how to do it (well) and leave the viewer with a memorable impression of the brand. … Continue reading →

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Insights on Global Balance – How Much Profit is Enough?

Posted on February 27, 2011 by

We get up in the morning and get ready for work. Maybe we are throwing on a comfy Nike t-shirt or perhaps a sharp-looking Liz Claiborne blazer. We spent the extra bucks for the brand value but what are we … Continue reading →

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Marketing & Human Behaviour

Posted on February 4, 2011 by

Here is a great video from Terry O’Reilly that should not be missed. It is an excellent testimony to how observant and creative some marketers are when it comes to understanding what does or doesn’t sell. Making products that are … Continue reading →

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The Age of Persuasion

Posted on June 15, 2010 by

I’ve discovered a radio show that is entirely centred around marketing – and boy oh boy! it is interesting. It’s called “The Age of Persuasion” and is a CBC production. I cannot turn it off when I (accidentally) tune in!! … Continue reading →

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